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	<title>ISV tube &#187; Marketing</title>
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	<description>Videos for (Micro-)ISVs</description>
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		<title>Promoting your software</title>
		<link>http://isvtube.itsth.com/2011/12/promoting-your-software/</link>
		<comments>http://isvtube.itsth.com/2011/12/promoting-your-software/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 13:43:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[ESWC 2011]]></category>
		<category><![CDATA[Less than 1 hour]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Andy Brice]]></category>

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		<description><![CDATA[Taken from Andy’s Successful Software blog, where you can also get the slides.]]></description>
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<p>Taken from Andy’s <A HREF="http://successfulsoftware.net/2011/12/02/promoting-your-software/">Successful Software</A> blog, where you can also get the slides.</p>
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		<title>The Art of Testing</title>
		<link>http://isvtube.itsth.com/2010/11/the-art-of-testing/</link>
		<comments>http://isvtube.itsth.com/2010/11/the-art-of-testing/#comments</comments>
		<pubDate>Sat, 06 Nov 2010 15:49:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[ESWC 2010]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Alwin Hoogerdijk]]></category>

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		<description><![CDATA[Taken from Alwin’s Software Marketing Blog, where you can also get the slides.]]></description>
			<content:encoded><![CDATA[<p><embed src='http://www.itsth.com/img/blog/player/player.swf' width='420'  height='287' bgcolor='undefined' allowscriptaccess='always'  allowfullscreen='true' flashvars='file=http://www.alwinhoogerdijk.com/images/ArtOfTesting.mp4&#038;image=http://www.alwinhoogerdijk.com/images/ArtOfTesting.png' /></p>
<p>Taken from <A HREF="http://www.alwinhoogerdijk.com/2010/11/10/the-art-of-testing-video-and-slides/" target=_blank>Alwin’s Software Marketing Blog</A>, where you can also get the slides.</p>
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		<item>
		<title>Are you afraid to truly make an impact?</title>
		<link>http://isvtube.itsth.com/2010/07/are-you-afraid-to-truly-make-an-impact/</link>
		<comments>http://isvtube.itsth.com/2010/07/are-you-afraid-to-truly-make-an-impact/#comments</comments>
		<pubDate>Sun, 18 Jul 2010 13:37:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[BoS 2010]]></category>
		<category><![CDATA[Less than 1 hour]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Seth Godin]]></category>

		<guid isPermaLink="false">http://isvtube.itsth.com/?p=119</guid>
		<description><![CDATA[]]></description>
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		<title>Marketing to minorities</title>
		<link>http://isvtube.itsth.com/2010/07/marketing-to-minorities/</link>
		<comments>http://isvtube.itsth.com/2010/07/marketing-to-minorities/#comments</comments>
		<pubDate>Sun, 18 Jul 2010 13:29:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[BoS 2010]]></category>
		<category><![CDATA[Less than 10 minutes]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Patrick McKenzie]]></category>

		<guid isPermaLink="false">http://isvtube.itsth.com/?p=109</guid>
		<description><![CDATA[]]></description>
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		<title>The Essentials in Successful Software Promotions</title>
		<link>http://isvtube.itsth.com/2010/07/the-essentials-in-successful-software-promotions/</link>
		<comments>http://isvtube.itsth.com/2010/07/the-essentials-in-successful-software-promotions/#comments</comments>
		<pubDate>Sun, 18 Jul 2010 10:09:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[BoS 2010]]></category>
		<category><![CDATA[Less than 30 minutes]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Nico Westerdale]]></category>

		<guid isPermaLink="false">http://isvtube.itsth.com/?p=90</guid>
		<description><![CDATA[A three-part video here. Crank up the volume, it&#8217;s not very loud. You can find the slides on Nico&#8217;s page.]]></description>
			<content:encoded><![CDATA[<p>A three-part video here. Crank up the volume, it&#8217;s not very loud.</p>
<p><object width="425" height="255"><param name="movie" value="http://www.youtube.com/v/qhAFPCGflIM&#038;color1=0xb1b1b1&#038;color2=0xd0d0d0&#038;hl=en_US&#038;feature=player_embedded&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/qhAFPCGflIM&#038;color1=0xb1b1b1&#038;color2=0xd0d0d0&#038;hl=en_US&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="255"></embed></object></p>
<p><object width="425" height="255"><param name="movie" value="http://www.youtube.com/v/XEP4ZlDyUB4&#038;color1=0xb1b1b1&#038;color2=0xd0d0d0&#038;hl=en_US&#038;feature=player_embedded&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/XEP4ZlDyUB4&#038;color1=0xb1b1b1&#038;color2=0xd0d0d0&#038;hl=en_US&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="255"></embed></object></p>
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<p>You can find the slides on <a href="http://articles.softwaremarketingresource.com/2010/07/essentials-in-successful-software.html">Nico&#8217;s page</A>.</p>
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		<item>
		<title>Marketing for microISVS – embracing the ‘dark side’?</title>
		<link>http://isvtube.itsth.com/2009/11/marketing-for-microisvs-%e2%80%93-embracing-the-%e2%80%98dark-side%e2%80%99/</link>
		<comments>http://isvtube.itsth.com/2009/11/marketing-for-microisvs-%e2%80%93-embracing-the-%e2%80%98dark-side%e2%80%99/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 09:46:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[ESWC 2009]]></category>
		<category><![CDATA[Less than 1 hour]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Andy Brice]]></category>

		<guid isPermaLink="false">http://isvtube.itsth.com/?p=79</guid>
		<description><![CDATA[Taken from Andy’s Successful Software blog, where you can also get the slides.]]></description>
			<content:encoded><![CDATA[<p><iframe frameborder="0" width="480" height="270" src="http://www.dailymotion.com/embed/video/xncbfl"></iframe></p>
<p>Taken from Andy’s <A HREF="http://successfulsoftware.net/2009/11/23/marketing-for-microisvs/">Successful Software</A> blog, where you can also get the slides.</p>
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		<title>Developing Your Sales Story</title>
		<link>http://isvtube.itsth.com/2009/11/developing-your-sales-story/</link>
		<comments>http://isvtube.itsth.com/2009/11/developing-your-sales-story/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 11:22:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[BoS 2009]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Paul Kenny]]></category>

		<guid isPermaLink="false">http://isvtube.itsth.com/?p=133</guid>
		<description><![CDATA[]]></description>
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		<title>AppStore Secrets</title>
		<link>http://isvtube.itsth.com/2009/02/appstore-secrets/</link>
		<comments>http://isvtube.itsth.com/2009/02/appstore-secrets/#comments</comments>
		<pubDate>Thu, 19 Feb 2009 11:54:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[iPhone Developers Meetup 2008]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Greg Yardley]]></category>

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		<description><![CDATA[iPhone AppStore Secrets &#8211; Pinch Media View more presentations from pinchmedia. (tags: pinch smartphone)]]></description>
			<content:encoded><![CDATA[<div style="width:425px;text-align:left" id="__ss_1044869"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/pinchmedia/iphone-appstore-secrets-pinch-media?type=presentation" title="iPhone AppStore Secrets - Pinch Media">iPhone AppStore Secrets &#8211; Pinch Media</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=pinchmedianycdevmeetup-1235013090651786-2&#038;stripped_title=iphone-appstore-secrets-pinch-media" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=pinchmedianycdevmeetup-1235013090651786-2&#038;stripped_title=iphone-appstore-secrets-pinch-media" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object>
<div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/pinchmedia">pinchmedia</a>. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/pinch">pinch</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/smartphone">smartphone</a>)</div>
</div>
<p><img style="visibility:hidden;width:0px;height:0px;" border=0 width=0 height=0 src="http://counters.gigya.com/wildfire/IMP/CXNID=2000002.0NXC/bT*xJmx*PTEyMzUwNDM1MzgwMDAmcHQ9MTIzNTA*NDM*NDY*MCZwPTEwMTkxJmQ9Jmc9MiZ*PSZvPWRhMDJkMDM1OTkwYjQ4ZGU5OTc3MDY4OTcyNzJiYmNh.gif" /></p>
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		<item>
		<title>How to Learn to Love Your Inner Sales Person</title>
		<link>http://isvtube.itsth.com/2008/09/how-to-learn-to-love-your-inner-sales-person/</link>
		<comments>http://isvtube.itsth.com/2008/09/how-to-learn-to-love-your-inner-sales-person/#comments</comments>
		<pubDate>Wed, 03 Sep 2008 11:49:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[BoS 2008]]></category>
		<category><![CDATA[Less than 1 hour]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Paul Kenny]]></category>

		<guid isPermaLink="false">http://isvtube.itsth.com/?p=148</guid>
		<description><![CDATA[]]></description>
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		<title>Too important to be left to the marketing department</title>
		<link>http://isvtube.itsth.com/2008/09/too-important-to-be-left-to-the-marketing-department/</link>
		<comments>http://isvtube.itsth.com/2008/09/too-important-to-be-left-to-the-marketing-department/#comments</comments>
		<pubDate>Wed, 03 Sep 2008 11:47:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[BoS 2008]]></category>
		<category><![CDATA[Less than 1 hour]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Seth Godin]]></category>

		<guid isPermaLink="false">http://isvtube.itsth.com/?p=144</guid>
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